Tag Archives: youtube

You woo me, but can you really win me?

24 Aug
So... Where are we going?

So... Where are we going?

Media has always been inherently social.

A few different blog spaces over the last week have me reflecting on the issue of ‘Social Media’ – where it’s come from, going to and the whole aspect or intent of it in the first place.

Stripped bare of its fundamental essence, media is quite simply a form of information communication.

With traditional media offerings, however, that communication process is typically one way. Product to person.

Nonetheless, it achieves a social dimension by providing a conversational context for audiences, and in this sense media is not only able to shape aspects of society, it becomes part of the social processes and norms too.
I mean, a leading headline for the day becomes a topic of gossip over breakfast. Popular dramas and movies spark discussion amongst the water cooler. Documentaries, events and books are topic for discussion and debate over dinner now.
Many a social acquaintance, friendship or relationship were even created through mutual interests in music, art, theatre, entertainment or topics of discussion that then became a mutual interest.

Media is social.
In a world which consumers have millions of content options, we are increasingly reliant on friends and associates to help us idenify and choose the media we consume. Our social interactions from this are playing a key role in our selection of entertainment choices; what we do, where we visit and what we use from then on. We want what we trust, naturally.

Secondly, socialisation is becoming an inherent feature of the entertainment product itself. A YouTube video becomes more valuable when a work colleague passes it on with a comment about how funny they found it. – A cancer awareness email campaign is more solemn when a friend of a friend adds a note about how the disease affected their life. – And then videos about social media and objects of discussion resonate more when you watch it on the blog of a friend who unravels the topic and identifies it throughout their own social experience.

Entertainment media has always relied on word-of-mouth promotion, which is something i find intrinsically valuable. Uncontrollable and interesting though, content has always been influenced by the manner it was selected for consumption.
What is different is that it is becoming increasingly rare to consume entertainment content in the absence of any social interaction. This, in turn, is changing our perception of entertainment; if my friends aren’t doing it, I’m not going to either – right?
Or more to the point; if you don’t draw me in enough to experience, talk about and share with my friends, you’re going nowhere fast.
This poses some real issues for those entertainment options which remain locked with dim, brassbound distribution channels, impervious to an audiences’ attempt to socialise them. …So what happens next?

Ideas anyone?

Image thanks to Matthew Strong and Flickr Storm

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To facebook or not to facebook?

18 Jun

So there’s this relatively new issue at my workplace that has been rising to a topic of concern over the last 6 months. Trust, facebook and the wonderful world of web 2.0.

Many sites like at many workplaces I’m sure are of course blocked. Ranging from youtube, myspace, hotmail and other nefarious means of web browsing I’m sure.

But, facebook is not blocked. So assumingly, it would be fine to use, visit occasionally and post a comment or two over lunch right?

Wrong.

The mere refresh of a facebook page is logged, tracked and frowned upon at that.
As a self-confessed and repeat offender to facebook, I find myself asking several questions.

What kind of censorship are they trying to create? For a site that pretty much most of their target population uses – they are restricting usage and preventing any contact to.

Brand X, shall we say, of all brands has a youthful audience that no doubt contains a large portion of their social scene around facebook and even myspace. In fact, this very Brand X actually has both a myspace page and several facebook pages. So why condemn and take such a narrow, dim view of this social media scene?
For a company that is trying to get a little more involved with its audience and a little more into an online social scene – where do they really want to go?


This I am still trying to grasp but a friend, who seems to have a large wealth of useful quotes and information, pointed out recently that…


“if you want to find out what sites your company should be getting involved in; go straight to your I.T department and take a look at all the ones that they are blocking…”

This poses an interesting question of how ‘in tune’ is your company with its clients and employees for that matter. And if these sites are restricted and ill-favoured, is that going to stop the majority of hardcore fans still accessing and using their facebook pages…move them onto something else? Or, more likely create a rebellion where we all still do it and no one really talks about it?

Well, I chose to take rebellion, until late last week when the marketing director called me into her office and politely said that “300 facebook hits over the last week was simply not acceptable and although we all access it – that is just to frequent”.

So…’we all access it’ still? Maybe I wasn’t so off on the concept of a popular rebellion. Or could she just agree on thought that yes, your company can be wrong and needs to take some new advice – from somewhere. I mean, just because a CEO doesn’t get it, doesn’t mean it’s not the right direction to take. …Right?