Tag Archives: web 2.0

The Twitter train

20 Nov

Discovered by my no doubtly iniquitous means of surfing teh interwebs and researching blogging as a a creative outlet project, I stumbled across Twitter. I never really paid any attention to it, thought it was much a-do about only a little, but in some logical space, this so called ‘Twitter’ just seemed to keep popping up everywhere. It first started falling into my routine with my iPod touch, installing a nifty application called ‘Twinkle’.
Now, I’m not app heavy, use and keep what I need and somehow this one application just stuck around for a while.
And Twitter, incase you’ve been hiding under a rock in the general world of web 2.0, it is micro blogging that’s well… “so hot right now”…in the colloquial Gen Y-er terms.

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But regardless of popularity, I couldn’t help but wonder if I was witnessing some kind of Star Trek style culture, whereby people are infact known by their clever twitter personnas and leave behind -well, everything else.

So, the point you ask?
There is something really interesting when it comes to understanding the mindset that drives some people to pursue the untested, emerging social networking platforms, when to most, the reason for doing so might be unclear and a waste of time, when you have things that already work for you.
First you need to understand the mindset of technology adapters, or bleeding edgers or tweeps and whathaveyou.
It starts with myspace, facebook and moves onto blogging, photo blogging, RSS feeds and technorati to name a few. Tied somewhere into that, you’ll find an unbridled passion for everything social, down to the search for something a little more left of center than the standard information generation.

So I had heard something was going on and it turns out, hey- it had been for quite sometime already. A whole lot of something. Better late to the party than never I say.
Since connecting to this highly addictive world of Twitter, I’ve discovered some interesting things.
Unlike the relatively static experiences on LinkedIn, facebook* or WordPress, twitter is alive and buzzing with real time conversations. It’s amazing what you can say in 140 characters or less (micro blogging needs a defining characteristic, and Twitter’s creators somehow settled on 140 characters as a limit) you’ll get everything from “I need a coffee” to “anyone seen Google’s latest acquisition with video chat?”

The second thing I discovered was that people are paying close attention to everything you say. In fact, when you ‘follow’ someone on twitter, another description could almost be stalking in the real world. But not on Twitter. The third twitter point I must share, was the process of explaining to my friends and others, exactly what twitter was and why it mattered. All they could muster was ‘that sounds pointless!’
Yeowch. The truth can hurt.

It might sound a little ethereal, but eventually you get plugged into the wavelength of Like-minded people. The revelation is that Twitter has demonstrated that social networking can be-wait for it- social.
Amazing I know.
Looking for advice on a broken mac, or even asking questions on a new business challenge, just as your twitter followers, the suggestions can come flooding in within minutes.
The real shocking thing about business is that it’s social, and that’s where it ties in. Relationships matter- relationships with customers, clients or faceless corporate entities. Regardless how positive or negative those experiences can be.

So for now, I’ll keep using it, finding ‘tweeps’, networking and socially relating in something a little new and untouched by the grubby hands of mainstream. I don’t consider myself a bleeding edger, but I’ll roll with it for now. It’s a bit like a self assured credibility you adopt because you used to watch that artist or band performing in lounges and pubs before they were mainstream.

Anyway, time for my next update.

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Digital vs Traditional (again)

21 Jul
There has been a lot of speculation lately and a lot of talk as to the argument of digital media overcoming traditional media. And yes I do think it is happening. Digital is a cut above the rest when it comes to communication and has high end capabilities that still are being uncovered as we speak. Yes that’s right folks, the possibilities are endless. Or something to that degree.
However (and there’s always a ‘however’), I don’t think it comes as a surprise to anyone that many forerunners of twentieth century print media are now suggesting something slightly contrary to Web 2.0. The question is basically, ‘Is Google is making us stupid?’. (As written by Nicholas Carr)
Which made me think about this slightly in a traditional form. Least surprising and quite transparent are the pervasive effects of web browsing on our thought patterns. Point-and-click reading is sadly the preferred method of reading for many now, regardless of age.
So here’s a experiment for the point-and-clickers playing at home…
Read this blog, start to finish. No stops, no breaks, nothing to drink that you didn’t have when you started initially. No TV, or youtube, no opening tabs or flashy web banner distractions. Do not click on another link. Then when if you fail, having read only the first few lines without distraction, revel in the irony. Considering that you may have been once well-read, yet now cannot sit through a blog due to nefarious distractions and technically, it demands a little too much time.

But yes, I know, there are too many flashing, clickable things to go and see. A whole world of them in fact.

Guilty as charged (on occasion). If you want my attention now it better be good, right?

During many long sittings I will get up all too often for a drink, maybe some chocolate and of course a distraction by a desire to read something a little more thought provoking.

The flashed word is now virtually as good as the printed one. And sells better. Traditionally, the printed page tends to hearten a more disciplined reading practice than that of a web page. How many people can really sit and read an online document for more than 10 minutes?

But seemingly true as it is, I just can’t come to terms with the idea behind ‘Google making us stupid’.

The argument seems to be that “immediate access to such an incredibly rich store of information” united with the idea of common online communication, may cause it all to change, the way with think and how much we need to use our brain.

Our thought processes will always change. Concentration and focus on careful reading has always required effort and everyone is at their own level.

While we work to provide information, it’s important to realise it is not Google that makes us stupid. Insightful practices get lost in the hysterical pace of today’s world.

Google and Web 2.0 for that matter, work to help people to be more connected to each other, not just to the vast asset of information that’s accessible via the internet. Its our job to supply the exceptional questions and encourage reflection .To help make interpersonal connections that encourage conversation and challenge thinking.
But its Google that can help us to be smarter; “its not about searching, its about finding”.

 

 

 

 

 

To facebook or not to facebook?

18 Jun

So there’s this relatively new issue at my workplace that has been rising to a topic of concern over the last 6 months. Trust, facebook and the wonderful world of web 2.0.

Many sites like at many workplaces I’m sure are of course blocked. Ranging from youtube, myspace, hotmail and other nefarious means of web browsing I’m sure.

But, facebook is not blocked. So assumingly, it would be fine to use, visit occasionally and post a comment or two over lunch right?

Wrong.

The mere refresh of a facebook page is logged, tracked and frowned upon at that.
As a self-confessed and repeat offender to facebook, I find myself asking several questions.

What kind of censorship are they trying to create? For a site that pretty much most of their target population uses – they are restricting usage and preventing any contact to.

Brand X, shall we say, of all brands has a youthful audience that no doubt contains a large portion of their social scene around facebook and even myspace. In fact, this very Brand X actually has both a myspace page and several facebook pages. So why condemn and take such a narrow, dim view of this social media scene?
For a company that is trying to get a little more involved with its audience and a little more into an online social scene – where do they really want to go?


This I am still trying to grasp but a friend, who seems to have a large wealth of useful quotes and information, pointed out recently that…


“if you want to find out what sites your company should be getting involved in; go straight to your I.T department and take a look at all the ones that they are blocking…”

This poses an interesting question of how ‘in tune’ is your company with its clients and employees for that matter. And if these sites are restricted and ill-favoured, is that going to stop the majority of hardcore fans still accessing and using their facebook pages…move them onto something else? Or, more likely create a rebellion where we all still do it and no one really talks about it?

Well, I chose to take rebellion, until late last week when the marketing director called me into her office and politely said that “300 facebook hits over the last week was simply not acceptable and although we all access it – that is just to frequent”.

So…’we all access it’ still? Maybe I wasn’t so off on the concept of a popular rebellion. Or could she just agree on thought that yes, your company can be wrong and needs to take some new advice – from somewhere. I mean, just because a CEO doesn’t get it, doesn’t mean it’s not the right direction to take. …Right?