Tag Archives: Seth Godin

Worth writing for.

27 Nov
A love for typography just isnt enough, it's about them words.

A love for typography just isn't enough.

So it may have just hit me that I’m a writer. -Of some sort.
It seems almost silly that I’ve been blogging for several months now, and I’ve only just realised through casual conversations (in and out of the blogosphere) that I’m a writer. It’s not an entirely new discovery though.

Seth Godin has a recent post up on his blog talking about ‘The Death of Personal Blogs’. With writing and blogging, it’s become a conversation on the blogosphere – more than just any old ‘cat’ blog – but looking deeper into the spread and share of ideas and to “chronicle” such thinking.

I’ve come to realise in the past few months that writing has an undefined place in my soul. It has become a vice, an escape from the usual 9-5 and it allows me to connect.
And I adore words. I love the idea in linguistics that the more words we know, the more efficiently and effectively we are able to communicate. I love finding the perfect word or set of a words that most accurately conveys what I’m trying to say. And I even like that I can’t always find them… the indescribable is a good place to be, in my book anyway.

And I’m writing this story.

Its almost like finding a way to tell a story and bring people to your notion of understanding and grasp. So when it boils down to it – you can keep pushing to new levels of thought, conversation and writing.

But today, I realised that I truly do love to write. Not just any blogger or a lover of words or apprentice, even. What’s weird is that I didn’t even know it until 2004, when I accidentally stumbled into the creative writing side of my brain with a journal project at uni, never to return.
But that’s a different story.

Then, this year, I threw caution to the wind and admitted the truth to the world – through the notorious means of a blog, however random or varied the content. And now – well, now that beast has been released, it’s pretty much something I need to do.

The past few days have been chaotic – work is chaotic and I have deadlines and proposals and briefs crammed into every space and corner of my waking hours. This evening is my first free evening since last weekend. But when I asked myself do you want to sleep or to write? The answer reverberated throughout my head: We want to write.

So I didn’t stay back to do overtime. Not this time. Because when I neglect fulltime work, I don’t feel half as unbalanced as when I neglect my blog writing. Which is strange. It really has grown on me.

I’d like to be a great many things in my life, and I often try to be and do too many at once. My heart tells me that I should credit the girl inside who writes if I want too – I don’t have to be the girl who always eats sleeps and breathes design, not all the time. That’s pretty amazing to me. I thought if I was one, it would almost be too hard to be good any anything else. But it’s not. It’s been done before.

I know that the girl who designs is inside of me, but right now, it’s time for the girl who blogs to shine through. Not everything has to be done at once, and not everything has to be done to the nth degree.

What a concept.

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We tried to make it work, you in a cocktail skirt…

26 Aug
say hello goodbye.

say hello, wave goodbye.

Last week, a friend and I were engaged in a conversation after a long anticipated wait for a table at a new-ish coffee spot in the burbs of Melbourne.
Now, I don’t normally trek that far away to find decent coffee, I know my sources, stick to them and enjoy them as they are. But this time, I was up for a challenge, and could no longer fight the rave reviews of this new little hot spot.

So open mind, empty cup and a sure a 25 minute wait (not necessarily a bad thing), we sat down.

The context was minimal and warming; the staff polite enough and the coffee? Fantastic, fresh and accompanied with swift delivery.

-But-

And there seems to usually be a ‘but’ lately.

The ambience took a plunge; the sound around us seemed to drop to a silent whisper as the waitress abruptly requested for the two women sitting adjacent to leave.

“Can you please clear up your bill and leave, we have got customers waiting for this table and you’ve had it long enough.”

And as she snatched the cash from the unwilling and embarrassed patron, she flicked her neck towards us and said, “We don’t usually ask our customers to leave, its just they’ve been there for 2.5hours on 2 coffees. You know?”

No. I don’t know.

Are we all on a timer here?

Now I have done my fair share of customer service, worked in a few cafes around the city. Never have I seen this form of customer service. I mean, we’ve all seen the soup Nazi on Seinfeld and laughed, but this was just plain ‘real life’ ignominy.

Which draws me back to a point Seth Godin makes about value of customer service:

“If you treat a customer like he’s wrong, he’s going to leave, and probably tell a bunch of other people.”

Calling new businesses.
One irrefutable way to market yourself is by word of mouth.

People trust personal experience. If my friends tell me it was a good coffee, I’ll bank on that, they tell me it was a horrible experience – I won’t waste a minute of my time. And I’ll be sure to pass that on for them as well.

Basic knowledge. These women were offended. Hell, I was offended. And they sure as hell won’t be returning with friends anytime soon.

And for those of you still unsure about the value of customer service?
Please. Do us all a favour and look at this.

Leave your reticence at the door… Get dirty with creativity

1 Jul

Demystifying the creative process can be a dangerous thing. Sometimes it’s fastidious to think designers are rarefied beings, periodically struck by bone-shaking bolts of inspiration, rather than slobs like the rest of society, making stuff in their sinister black clothing, reviling amongst scattered toast crumbs and the fallen armies of takeaway coffee cups. But it’s simple really, you’ve got it in you …somewhere.

I’ve been reflecting on the idea of creativity for a while now, and the concept keeps escalating in front of me.
I find myself questioning the power of creativity versus the ability of it. For some reason we often deem we lack it, but the truth is it’s something that anyone can cultivate.

When do we start being creative and where does it come from?
An important question affecting us more than we realise, so as I finish my third cup of strong, black coffee, its time to seriously consider this question that’s just starting to get it’s due attention.

We are all born creative, I don’t care what your ‘green’ experience wants to you to say – everyone has the ability to do it. Best selling author, Seth Godin, quoted:

99% of the time, in my experience, the hard part about creativity isn’t coming up with something no one has ever thought of before. The hard part is actually executing the thing you’ve thought of.

Creativity is not just about pretty pictures. It’s about the ability to solve problems and innovate in the world around us. It’s talent that resonates deep and can truly make a difference in how we live, listen, relate to and perceive the world around us.

with thanks to elmada's photostream on www.compfight.com

There is a creative genius in us all and what we bring to the table makes our world so much more interesting. I have always been fascinated with the unique creative possibilities of each and every person – and finding hidden talent in others. Give me a chance and I’ll roll off into a spiel of creativity and passion that I’ve already done here. And will do again in a heartbeat.

Basically creativity evolves our cultures and enriches our lives with diversity and passion. I mean, if you stop to think for a moment, everything that surrounds us today was once just a creative idea.