Tag Archives: digital

Digital vs Traditional (again)

21 Jul
There has been a lot of speculation lately and a lot of talk as to the argument of digital media overcoming traditional media. And yes I do think it is happening. Digital is a cut above the rest when it comes to communication and has high end capabilities that still are being uncovered as we speak. Yes that’s right folks, the possibilities are endless. Or something to that degree.
However (and there’s always a ‘however’), I don’t think it comes as a surprise to anyone that many forerunners of twentieth century print media are now suggesting something slightly contrary to Web 2.0. The question is basically, ‘Is Google is making us stupid?’. (As written by Nicholas Carr)
Which made me think about this slightly in a traditional form. Least surprising and quite transparent are the pervasive effects of web browsing on our thought patterns. Point-and-click reading is sadly the preferred method of reading for many now, regardless of age.
So here’s a experiment for the point-and-clickers playing at home…
Read this blog, start to finish. No stops, no breaks, nothing to drink that you didn’t have when you started initially. No TV, or youtube, no opening tabs or flashy web banner distractions. Do not click on another link. Then when if you fail, having read only the first few lines without distraction, revel in the irony. Considering that you may have been once well-read, yet now cannot sit through a blog due to nefarious distractions and technically, it demands a little too much time.

But yes, I know, there are too many flashing, clickable things to go and see. A whole world of them in fact.

Guilty as charged (on occasion). If you want my attention now it better be good, right?

During many long sittings I will get up all too often for a drink, maybe some chocolate and of course a distraction by a desire to read something a little more thought provoking.

The flashed word is now virtually as good as the printed one. And sells better. Traditionally, the printed page tends to hearten a more disciplined reading practice than that of a web page. How many people can really sit and read an online document for more than 10 minutes?

But seemingly true as it is, I just can’t come to terms with the idea behind ‘Google making us stupid’.

The argument seems to be that “immediate access to such an incredibly rich store of information” united with the idea of common online communication, may cause it all to change, the way with think and how much we need to use our brain.

Our thought processes will always change. Concentration and focus on careful reading has always required effort and everyone is at their own level.

While we work to provide information, it’s important to realise it is not Google that makes us stupid. Insightful practices get lost in the hysterical pace of today’s world.

Google and Web 2.0 for that matter, work to help people to be more connected to each other, not just to the vast asset of information that’s accessible via the internet. Its our job to supply the exceptional questions and encourage reflection .To help make interpersonal connections that encourage conversation and challenge thinking.
But its Google that can help us to be smarter; “its not about searching, its about finding”.







The world’s first online balloon race by Orange

26 Jun

I was sitting on a tram the other day… not something I do very often and overheard a conversation about the Orange online balloon race brought to us by Poke.
This is something that I had stumbled across, which I just love …flicking to a random blog or website with a small orange animal floating in the corner of the page. It’s digital work like this that spreads one of the most creative advertising messages in a genuinely effective medium. Now in more than just an online capacity.
Now available as word of mouth.

It’s not just the adorably kitsch visual that draws in consumers, but the collective nature behind the great balloon race. It’s the online race that everyone wants to be apart of. We always like to see something different in the world …and in advertising for that matter.

Orange has come up with just that.

It’s a great idea. It’s fun, interactive and participative. It’s got the word of mouth vibe going like crazy and it’s already started so check it out at playballoonacy.com.