Tag Archives: design

I do know these things…

8 Jan

01. Press checks are always a good way to get out of the office.
02. Designers love robots.
03. Nothing says ‘I love you’ like a slab serif font.
04. The logo is *rarely* large enough.
05. Postage for square envelopes is insane, but worth it on occasion.
06. Widows are unacceptable. End of story.
07. Separate the veggie side from the meat side when taking home a leftover sandwich.
08. No one should love Comic Sans. No one.
09. The printer never works when you need it most.
10. Metallic ink on uncoated paper takes forever to dry.
11. Shoes matter.
12. Spray mount on your arm skin is horrible.
13. Spray mount in your nostrils is even worse.
14. Bad clients happen to good people.
15. Your desk is a direct reflection of your home.
16. Measure twice, cut once.
17. There is a difference between an em and en dash.

—Back to work on Monday.


Solemn reminder for tough times.

11 May

“You do not have to believe in yourself or your work. It is not your business to determine how good it is, how valuable it is, nor how it compares with other expressions. But it is your business to keep it yours clearly and directly to the urges that motivate you.

“There is a vitality, a life force, a quickening that is translated through you into action, and because there is only one of you in all time, the expression is unique. If you block it, it will never exist through another medium and will be lost. The world will never have it.”

– Martha Graham

I love design. I love design. I love design. …and repeat.

Somethings Missing

16 Jun

des orgs

With thanks to AIGA 🙂

Ampersand Deluxe Carrying Case

15 Apr


Ampersand Deluxe Carrying Case. Of couse.
I ❤ this!

Thanks to The Ampersand Blog for the link 🙂

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Creative air

1 Oct

Gone are the days of open briefs, limitless faux brands, numerous outcomes and invisible clients.
Take a walk along the path of this much loved, over-studied, hard working and ‘so mentally strenuous and nerve racking that it becomes creatively addictive’, and you are a fulltime designer. No more Uni briefs, no more constructive lecturers. Everything we dreamt of and the sprinkling of truth we knew existed.

Yes, I’m getting nostalgic. If only for a moment (although those of you that read this blog would already know it is a lot longer than any given moment- at any given chance).


Communication design is what it’s all about (or so the course title persists), creativity is the source, the outlet, the idea and the drive behind every ounce of god damn point in reasoning that we do this sh*t.
So why we spend countless hours doing things and briefs we don’t feel passionate about still puzzles me to a point. I understand that we all go through it, all of us at a point- but I don’t get these so called creatives that get comfortable and lazy and what have you; then realising in 10, 20 years time that they’re just pushing around someone elses pixels and there’s no meaning to it anymore. But it’s too late then.

Over the weekend though, I went through a loose brief with a friend, a basic brochure design. I asked what her style was, what direction she’d like to take and the answer was simple. You’re the creative, however you think looks right.

I didn’t get it.

Only a few years in the industry and the fact a client doesn’t want to tell me how the rules are written, not only surprises me… It excites me.
I guess not everyone, everywhere wants to stake out there brand, sell it for the $2 special and make the logo bigger, I said BIGGER.

Sometimes, just sometimes they want to tell a story, run with your ideas, let you do what your paid to do; and that makes me happy.

Creativity is the baseline for the music that I live for. It’s the drive to do things differently. To want to do things differently.
But it’s the freedom to do these things (and to roam) that breathes life into imagination.

It’s the freedom to change your mind, to be meaningless, to be meaningful.

It is freedom.

The heart of design still beats

22 Sep

Soon, if not already, everything will be designed.
People, places, things, experiences. It’s only a matter of when, how well and to what end.
Who designs all this stuff?
Everyones a designer. Not enough designers.

What we make, we design. What we edit, plan, fix or remodel, we design.

Quality of design determines the quality of our lives. Look around. Consider how you define design.

Make things better. Make better things.

Can we design the client too?

24 Aug

    Because we all get a little lost sometimes underneath the heavy Monday mornings, the 3rd cup of deep, dark, black coffee and an evil client that fails to surprise with emails asking:
    “Errmmm… can you make the logo just a little bigger? …ok ALOT bigger.
    And by 9am. Good? Great.”

    • Imagination is more important than knowledge.
    • Designers are meant to be loved. Not to be understood.
    • The best designers are the ones who find the good clients.
    • Design must seduce, shape, and most importantly, evoke an emotional response

    Amazing, I know.
    Available as limited edition poster art from here. So be quick.