Tag Archives: communication

Creative air

1 Oct

Gone are the days of open briefs, limitless faux brands, numerous outcomes and invisible clients.
Take a walk along the path of this much loved, over-studied, hard working and ‘so mentally strenuous and nerve racking that it becomes creatively addictive’, and you are a fulltime designer. No more Uni briefs, no more constructive lecturers. Everything we dreamt of and the sprinkling of truth we knew existed.

Yes, I’m getting nostalgic. If only for a moment (although those of you that read this blog would already know it is a lot longer than any given moment- at any given chance).


Communication design is what it’s all about (or so the course title persists), creativity is the source, the outlet, the idea and the drive behind every ounce of god damn point in reasoning that we do this sh*t.
So why we spend countless hours doing things and briefs we don’t feel passionate about still puzzles me to a point. I understand that we all go through it, all of us at a point- but I don’t get these so called creatives that get comfortable and lazy and what have you; then realising in 10, 20 years time that they’re just pushing around someone elses pixels and there’s no meaning to it anymore. But it’s too late then.

Over the weekend though, I went through a loose brief with a friend, a basic brochure design. I asked what her style was, what direction she’d like to take and the answer was simple. You’re the creative, however you think looks right.

I didn’t get it.

Only a few years in the industry and the fact a client doesn’t want to tell me how the rules are written, not only surprises me… It excites me.
I guess not everyone, everywhere wants to stake out there brand, sell it for the $2 special and make the logo bigger, I said BIGGER.

Sometimes, just sometimes they want to tell a story, run with your ideas, let you do what your paid to do; and that makes me happy.

Creativity is the baseline for the music that I live for. It’s the drive to do things differently. To want to do things differently.
But it’s the freedom to do these things (and to roam) that breathes life into imagination.

It’s the freedom to change your mind, to be meaningless, to be meaningful.

It is freedom.

Digital vs Traditional (again)

21 Jul
There has been a lot of speculation lately and a lot of talk as to the argument of digital media overcoming traditional media. And yes I do think it is happening. Digital is a cut above the rest when it comes to communication and has high end capabilities that still are being uncovered as we speak. Yes that’s right folks, the possibilities are endless. Or something to that degree.
However (and there’s always a ‘however’), I don’t think it comes as a surprise to anyone that many forerunners of twentieth century print media are now suggesting something slightly contrary to Web 2.0. The question is basically, ‘Is Google is making us stupid?’. (As written by Nicholas Carr)
Which made me think about this slightly in a traditional form. Least surprising and quite transparent are the pervasive effects of web browsing on our thought patterns. Point-and-click reading is sadly the preferred method of reading for many now, regardless of age.
So here’s a experiment for the point-and-clickers playing at home…
Read this blog, start to finish. No stops, no breaks, nothing to drink that you didn’t have when you started initially. No TV, or youtube, no opening tabs or flashy web banner distractions. Do not click on another link. Then when if you fail, having read only the first few lines without distraction, revel in the irony. Considering that you may have been once well-read, yet now cannot sit through a blog due to nefarious distractions and technically, it demands a little too much time.

But yes, I know, there are too many flashing, clickable things to go and see. A whole world of them in fact.

Guilty as charged (on occasion). If you want my attention now it better be good, right?

During many long sittings I will get up all too often for a drink, maybe some chocolate and of course a distraction by a desire to read something a little more thought provoking.

The flashed word is now virtually as good as the printed one. And sells better. Traditionally, the printed page tends to hearten a more disciplined reading practice than that of a web page. How many people can really sit and read an online document for more than 10 minutes?

But seemingly true as it is, I just can’t come to terms with the idea behind ‘Google making us stupid’.

The argument seems to be that “immediate access to such an incredibly rich store of information” united with the idea of common online communication, may cause it all to change, the way with think and how much we need to use our brain.

Our thought processes will always change. Concentration and focus on careful reading has always required effort and everyone is at their own level.

While we work to provide information, it’s important to realise it is not Google that makes us stupid. Insightful practices get lost in the hysterical pace of today’s world.

Google and Web 2.0 for that matter, work to help people to be more connected to each other, not just to the vast asset of information that’s accessible via the internet. Its our job to supply the exceptional questions and encourage reflection .To help make interpersonal connections that encourage conversation and challenge thinking.
But its Google that can help us to be smarter; “its not about searching, its about finding”.