The 15 Things Charles and Ray Eames Teach Us

01. Keep good company.
02. Notice the ordinary.
03. Preserve the ephemeral.
04. Design not for the elite but for the masses.
05. Explain it to a child.
06. Get lost in the content.
07. Get to the heart of the matter.
08. Never tolerate “OK anything.”
09. Remember your responsibility as a storyteller.
10. Zoom out.
11. Switch.
12. Prototype it.
13. Pun.
14. Make design your life… and life, your design.
15. Leave something behind.

Excerpt from: An essay by Keith Yamashita (PDF)

Via Swiss Miss

 

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