The Stuff of Social Media

22 Dec
...Pick up the *social* card?...

...Picking up the *social* card...

“Oh… it’s only a blog,” she murmured.
About this blog. Your blog. All blogs for that matter; we were talking about the stuff of social media.
I didn’t have a response at the time. I guess I was stuck searching for a rightfully witty comeback.

I couldn’t come up with anything, and later realised that this person- this ‘so called’ critic I was speaking too, didn’t even have a blog.

Pfffft.
WELL.

How can you possibly understand the concept of social media if you’re really not a participant?
And that is my question.
Of course you can understand it all on an intellectual level. Like, I understand heart surgery even though I’ve never studied it or needed it.
But you can never really get it unless you’ve really been in it. And unless you’ve been in it to win it in fact.

So let’s clarify something in my mind here for a minute. The blogosphere, I think, is one of the most valuable and personal forms of social media that exists out there.

And when people talk about authenticity, transparency and its engagement or some hot new social media tool, they’re really talking about that personal relationship of social media. That is, being less confined and alone in this great big world of teh interwebs.

So if you’re not participating and yes that means responding to blog comments and other blogs out there -or if you’re only talking to yourself on Twitter, you lose.

If you don’t actually participate, you’re not really a part of social media. You’re last year’s season.
Pretty much obsolete.
Outdated. Old-school.

And oh yes… traditional media.

‘Doing it’, or interacting is a big responsibility. This is why a lot of people – and a lot more companies – fail at social media. Because we all want to connect to people and ideas, but to do that you have to go ahead and open up. You have to expose that hidden secret, the stash of dark choclate in your desk, or the undisclosed plans for the mysterious year ahead. …Ahem…

But people fail because it takes alot to get yourself out there. I’m not that great at it, but I’m trying to be better because I understand that vulnerability is a good thing. Which in my books, is a start. But practicing it is something different entirely.

Social media is about analysing and defining your own ideas, opinions and passions.
You know, a two-way conversation, or more often than not those racy three-way+ comment agruments that YOU have started with a single opinion/blog post. And in being any way but alone, you discover value and a true understanding that is difficult to grasp if you’ve never even participated in the conversation in the first place.
So, bring it on.

*Image thanks to compfight.com & user Scr47chy.


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One Response to “The Stuff of Social Media”

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  1. Blogging Success Takes A Few Months » BCwebnet Website Hosting Canada - December 23, 2008

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