Archive | September, 2008

This secret is for you…

23 Sep

A small place to take it all
Your inside and out
Both mine and yours
It doesn’t matter, just get it out, imagine, fight, don’t steal, appropriate, borrow(a little). There’s no such thing as original, Wrong doesn’t exist, not anymore.

Play god,
big brother – little sister?
Dare yourself to bare yourself to yourself if no one else.

Don’t Impress, just try
Express yourself- lay it on the line
Show me yours I’ll show you mine.

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The heart of design still beats

22 Sep

Soon, if not already, everything will be designed.
People, places, things, experiences. It’s only a matter of when, how well and to what end.
Who designs all this stuff?
Everyones a designer. Not enough designers.

What we make, we design. What we edit, plan, fix or remodel, we design.

Quality of design determines the quality of our lives. Look around. Consider how you define design.

Make things better. Make better things.

You Bad, Bad Creative.

22 Sep

Floating through teh interwebs over the weekend I found this great little illustration depicting the commonly found varieties of creative critics. Because sometimes, just sometimes – words ain’t enough to tell this story.

Thanks to Tom Fishburne: This One Time at Brand Camp.

Touche.

Just keep breaking the rules, Come on get ready to rule

15 Sep

According to some people, there exists only a few simple rules when it comes to advertising – for instance, use provocative visuals and the less copy the better.

Advertising rules (or what have you) are made to be broken and well, if you break them badly, there’s not much of a recovery, your product is lost like that brand …what was it called again…?

If you do it right – it sells the product, the message and leaves the audience wanting to know more and see more. Just like a little campaign running at the moment with Cadbury and the Phil Collins drumming gorilla. ‘Google it’ and you will find a tonne of blogs and articles talking about the nature and idea behind the campaign

“…what does it mean…I don’t get it…Have you seen that Cadbury ad…I can’t stop thinking about that Cadbury TV commercial…I love it…I hate it…etc…”
The point is, these people can’t stop talking about Cadbury and it’s spreading like wildfire, exactly as they’d hoped.

I want to bring up another campaign devised by Crowley Webb for an Irish pub in New York, called Garcia’s. Its an oldie, it ran through in 1989 and it is one brilliant campaign that broke a few little rules and is worth remembering.

Each week for nine weeks in a row, a new billboard would appear in the same location, with a simple “missed connection” message. The first three sported a white typeface on a red background and sounded like the typical love-struck guy…

– “Angel in red- Saw you at Garcia’s Irish Pub. Love to meet you. – William”

– “Angel in red- Still waiting: Garcia’s Pub, Friday? – William”

– “Angel in red- I’m going broke with these billboards. Garcia’s …please! – William.”

On week four William gets a reply (red typeface on a white background)

– “Hey Willie, I’m no angel, but I do wear red. Garcia’s Saturday. -Candi”

Then back to another Red Billboard –

– “Angel in red- Candi was tempting but she wasn’t you. Friday at Garcia’s Pub? – William.”

There are a few more twists and turns before William finally gets the girl.

But, notice the boards didn’t push the ‘Weekday Parma Special’ or promise us that same boring cliche that all restaurants promise. Instead, they invite us into a story. A story where we could all play a part in.
And that is timeless marketing inspiration.

And here’s the Cadbury video, just one more time…

The Times They Are a-Changin’

9 Sep

Now, lets get a little civic for just a moment. I’m taking a spin on something that seems to catch my eye every now and then. Just thought it might be worth a mention, to see how far down the rabbit hole it might fall here.
After all, it is everywhere. On your TV, newspapers, and even on car bumper stickers in Australia.

No, its not the Olympics (Thank you TV for scaring my retinas into 2 weeks of hiding).

For those of you living under a dark, heavy rock somewhere, it is of course the American Presidential Campaign. Its close and Obama will remember his own message just as well as we do.

Just a handful of hateful jokes, written by none other than George Bush’s speech writer and uttered by Sarah Palin isn’t going to change much of the truth behind the painting.
People like George Bush, Karl Rove and Rush Limbaugh have been using the harsh politics of fear and hate to divide their countries people for decades. Even though they sub-standardly profess to be uniters not dividers. But, apparently out of desperation, McCain has sold out on his own beliefs to embrace the scorched earth politics of his handlers in this rat race.

I’m not one for following whole heartily the mass union of American politics, but the passion behind not only the country but what its people can do for it, have me paying a little more attention this time. Just a little more heart seems to be pouring its way into the American dream. Oh ‘Yes we can’ this time.
Small town or big city, hockey mum or hard working dad, black or white, red or blue – there is only one country.

There will always and everywhere be disagreements on politics and religion but the big scary truth is that we’re all in this together. The people who fought back in honor on United Flight 93 didn’t do it for “Let’s Roll” to become a political slogan. The rescue workers who died in the World Trade Towers didn’t do it so They could turn 9/11 into a fast and easy stump speech. These people work hard, do their duty and rise to the occasion – no matter the differences, because without it, the country just wouldn’t work.

This election is about hope.

And thats Obama’s kicker. Hope that people can stop flinging mud amongst other matter and start building bridges.
If McCain and Palin disagree with how to do that, then they should tell us their plan. But if the Republicans wish to make this campaign about character assassination, Obama and Joe Biden should just let them do their thing. The only needed response is to show them that there is another road to take. And this time, they’re waiting eagerly.

A special shout out to Amelia McManus for keeping me so in touch with it all. 🙂

O-bama right?

When they play music, not the instrument

3 Sep

Once in a while, I hear a song that just takes me away. I could lie in bed and stare at the ceiling and drift out of my life. The surrounds blur to a distant mystery.

Someplace where the leaves change colour and where the night shines brilliantly, reflecting in snow and moonlight.
Somehow minutes feel like hours and I could be there for a softly spoken eternity.
That’s where the melody takes me, I always wonder if i’m alone in it or if someone, somewhere, shares the same reverie with me.

The land of melody