I seriously adore Flickr. It’s a fantastic site and is streamed through other great photo search engines like Flickr Storm and Compfight that I use constantly end to end.
So as I was wandering aimlessly though several search engines, (my attention diverted and abstracted by the arbitrary associated with my inital ideas… again) I came across this little piece of work…
Flickr have turned an ‘Oops’ into fun. Obviously the Flickr site was down, for a conciderable amount of time and just before listing a generic message…
“I’m Sorry your Flickr post is important to us, but currently out site is down and well, you’ll just have to wait till we get around to it.”
…Wait on, here’s an idea. Let’s keep them busy and they might still love us. Flickr had pushed the boundaries just that little but further with a creative foothold that had their audience brimming with lateral thought and frothing at the mouth in particiapation… or something like that.
When I see this kind of communication, it makes me smile. Takes me back just a couple of years when we were asked to identify ‘What is Graphic Design’. The varied output, concepts and realities were phenomenal and so inspiringly unique. Everyone wants to jump on board and share their 5 cents.
Fantastic soloution. …Fantastic marketing soloution.
Nice one Flickr for turning that negative into a positve. So much, that we forgot what was wrong in the first place.