I was sitting on a tram the other day… not something I do very often and overheard a conversation about the Orange online balloon race brought to us by Poke.
This is something that I had stumbled across, which I just love …flicking to a random blog or website with a small orange animal floating in the corner of the page. It’s digital work like this that spreads one of the most creative advertising messages in a genuinely effective medium. Now in more than just an online capacity.
Now available as word of mouth.
It’s not just the adorably kitsch visual that draws in consumers, but the collective nature behind the great balloon race. It’s the online race that everyone wants to be apart of. We always like to see something different in the world …and in advertising for that matter.
Orange has come up with just that.
It’s a great idea. It’s fun, interactive and participative. It’s got the word of mouth vibe going like crazy and it’s already started so check it out at playballoonacy.com.
